Fluff & Co.

The busiest groomers in Melbourne still hide their prices, bury surcharges in sliders and never say which suburbs they cover. Owners of nervous or elderly dogs want to know three things fast: what it costs for their dog, whether the van comes to them, and when.

Cream, coral and plum with a rounded, friendly typeface, so it feels like a pet brand rather than a trade. Every price is printed and changes with one tap between small, medium and large. The van works one area a day, so the site turns that into a feature: “same street, same day”, a suburb checker and a booking flow that only offers real days on the route.

A four-step booking flow (dog, groom, suburb and time, details) that only shows dates when the van is actually in your suburb, with booked slots crossed out. As you scroll, the illustrated van drives along its weekly route and lights up each day’s stops.

• React single-page site
• Price-by-size switcher
• Route-aware booking flow
• Suburb checker
• Scroll-driven van animation
• Sticky-stack “how it works” section